Mediation Decks vs. Trial Exhibits: How Litigation Graphics Change with the Audience 

Visuals play a central role in shaping how your case is understood, resolved, and evaluated, whether you're preparing for mediation or trial. How your facts are presented can make or break the difference in a successful case. But here's the catch: the audience changes, and so should the visuals.  

Audience Defines the Strategy      

An experienced expert who is legally trained and intent on evaluating the risk and possible outcomes of a case is usually your audience in mediation. They don't require emotional appeals, although they do require coherence, clarity, and a self-assured narrative that highlights your best arguments.  

Trial exhibits, on the other hand, are designed for a lay jury. Jurors often hear your narrative for the first time and are less likely to grasp the legal concepts. Here, connection is just as important as clarity. Simple, notable, and emotionally powerful visuals are necessary. 

Tone, Style, and Simplicity     

Mediation decks tend to be more text-driven and analytical. Consider them graphic strategic briefs that are minimal, organized, and aimed to shift the discourse toward resolution. To highlight strengths and draw attention to challenges to the opposing side, clear charts, dates, damage summaries, and supporting images (such as expert findings or excerpts from findings) are leveraged. 

 However, trial exhibits require a change in tone. They are often meant to be exhibited and explained in real time and are more visual. Less is more in this case. Bold timelines that just show the three or four most important dates are one option. To separate keywords from lengthy documents, you could use callouts. To help the jury picture what transpired, visuals should show a photo sequence or animation of an event. With a purposeful emphasis on persuasion through simplicity, the tone is more narrative, personal, and visual. 

Into the Details  

The amount of detail your visuals should have is one of the most significant differences between mediation and trial design. 

Meditating allows you to go deeper. A mediator has the time and expertise to work with more complex information and longer decks. Since you're presenting to someone who has been taught to interpret it, it's acceptable to employ layered arguments, data comparisons, and fine print. 

You have minutes, possibly seconds, to prove your case during a trial. The jurors are not going over files. They are responding in real time to their surroundings. The main points of information should be distilled into trial exhibits: what happened, why it matters, and who is responsible. Emotional clarity, recall, and comprehension should all be supported by the design. 

Final Thoughts 

Making your argument make sense to the appropriate people at the right time is more important than simply making things seem good when designing for litigation. Your graphics must be suitable for the audience and the situation, whether you're presenting your case to a jury in a crowded courtroom or a mediator in a quiet conference room. 

We would be happy to assist you if you are getting ready for a case and are considering how your visuals might change between mediation and trial. Whether you need a data-driven mediation deck or compelling visuals for trial, our team ensures your arguments are not just seen but understood. 

At Visual Verdict, we collaborate with attorneys, legal teams, and expert witnesses to create impactful presentations. Since each situation is unique, we create visuals that draw attention to important stories, make complex information easier to understand, and include decision-makers. We provide powerful images that meet your budget and strengthen your case from the very beginning of your plan to the very end. 

 

Elizabeth Rogers

Five loaves.

Two fish.

Whatever you have, it is ENOUGH. When you offer what you have, small gifts become magnified. 

What do we do? We brand, market, design, develop and create beautiful things. 

We believe that strength is for service, not status.

Our marketing and public relations experience spans from American Quarter Horses to Texas Country Music, from sushi to pizzas, and city government to humane societies. We create concepts, bring them to life through graphic design, and then put them in motion through print, online and social mediums.

View the gallery for a samples of our work and let me know how we can elevate your five and two.

http://www.fiveandtwomarketing.com
Previous
Previous

The Future of Litigation Graphics: Emerging Trends Attorneys Should Watch  

Next
Next

The Ultimate Checklist for Creating Persuasive Visual Litigation Exhibits